Nanfang Daily News (Reporter/Huang Jinhui and Li Xiuting) On January 13, the signing of the strategic cooperation agreement and the launching ceremony of the cooperation project between the Nanfang Daily and the Guangdong Provincial Bureau of Traditional Chinese Medicine was held in the Southern Media Building. This is a practical action to implement the spirit of the province's traditional Chinese medicine conference and jointly promote the inheritance and innovative development of traditional Chinese medicine. The two parties will carry out all-round and in-depth cooperation in the fields of high-quality content, publicity positions, communication platforms, event planning, and talent teams.

Xu Qingfeng, deputy director of the Guangdong Provincial Health Commission and director of the Provincial Bureau of Traditional Chinese Medicine, said that the current innovation and development of traditional Chinese medicine in Guangdong has reached a new starting point and embarked on a new journey. The two parties will work closely and in-depth cooperation to build a Chinese medicine propaganda platform, publicize the new development of Guangdong Chinese medicine in the new era; tell the story of Chinese medicine, spread the essence of Chinese medicine culture and popular science knowledge; cultivate the Chinese medicine industry" "Story tellers", create a team of "Internet celebrities" in traditional Chinese medicine, and jointly promote Guangdong's traditional Chinese medicine publicity and cultural dissemination work to be at the forefront of the country and create new brilliance.

At the signing event, the two parties jointly launched 4 cooperation projects for the dissemination of traditional Chinese medicine culture, including the formal establishment of the Guangdong Traditional Chinese Medicine Southern Number Matrix, the launch of the Guangdong “Chinese Medicine Internet Celebrity” cultivation plan, the launch of the in-depth research on the strong province of Guangdong Traditional Chinese Medicine, and the launch of the search "Lingnan New Eight Flavors" solicitation and selection activities.

In order to explore and cultivate more "Chinese medicine internet celebrities", Guangdong Provincial Bureau of Traditional Chinese Medicine and Nanfang Daily jointly launched the Guangdong "Chinese medicine celebrity" cultivation plan, which will select and cultivate a group of "Chinese medicine celebrities" in the Chinese medicine system "Chinese medicine internet celebrities" should be the main force and new force in the dissemination of Chinese medicine culture.